Some background information that you probably already know:
1. I love cereal more than most people.
2. Cereal in Israel is expensive, especially good cereals.
Here is the problem: When my favorite cereals go on sale (like Honey Bunches of Oats or CiniMinis -- that's Cinnamon Toast Crunch to you Americans), I have no choice but to buy them -- how could I possibly pass up an opportunity to spend 15 shekels on a box of cereal rather than 27 (you Americans can do the math here to dollars, but basically our sale prices are you non-sale prices).
Once purchased, I then have to deal with the fact that I have amazing cereal sitting on top of my fridge staring me down. I spend the 1-2 days that the cereal lasts either a) thinking about eating it, b) eating it, or c) wishing that I hadn't eaten so much of it.
When good cereal is around, I neglect all other food groups and end up eating cereal for every meal of the day. This is probably not healthy.
So what do I do?
I made sure to HURRY UP and get that cereal OUT OF THE HOUSE as quickly as possible.
But then -- we're out of cereal! So I need to go buy more. Oh no -- it's still on sale! And it begins all over again.
This is what they mean when they say love hurts.